Plume – gender-affirming healthcare from your phone
In 2020 I joined a small team at Plume in building a trans and non-binary telehealth practice. We spent two years talking to the community, building an affirming patient experience, the brand and scaling the practice to become the world’s largest.
Gender-affirming care is medical and mental healthcare that helps affirm individuals’ gender identities with treatments such as counseling and hormone therapy. Medical organizations like the American Academy of Pediatrics and the American Academy of Child & Adolescent Psychiatry agree this care saves lives.
