Valentine Makhouleen

One Million Acts of Green

CBC and The Hour with George Stroumboulopoulos wanted to mobilize Canadians to do One Million Acts of Green. In partnership with Cisco, the idea behind the campaign was that one small act can make a big difference. The Million Acts of Green program showed the effect that the human network has on collaboration and the planet. Each individual acts is combined to have a great impact on the planet. Overall, the campaign was a huge success. In just under fifteen weeks one million Acts of Green were registered.

Agency: Ogilvy
Role: Art Direction, Illustration, Animation
2008

Logo

Captivate elevator ad

Green messages contextualized to time ran on the Captivate elevator network.

Captivate ads

Banner ad

cause+actionECHO

+1 (416) 857-2834
[email protected]