Valentine Makhouleen

Bleep Cancer!

Canadian Cancer Society wanted to put “fun” back in “fundraising” so we came up with “Bleep Cancer!” – an innovative employee engagement program to get your team on the same page to champion an important cause.

Agency: Twist Image
Role: Art Direction
2012

Visit Canadian Cancer Society

The idea is simple – join your colleagues to take a pledge to stop using office jargon for a set amount of time. Each time you fall victim to your bad habit, you pay a fine. Register online and then in the weeks leading up to your jargon rehabilitation, ask your co-workers, friends and family to show their support by pledging to send you to rehab and soon you’ll be on your road to a full recovery.

Logo for Bleep Cancer!

Logo for Bleep Cancer!

Bleep Cancer!

A custom lanyard and other collateral were created for the program.

+1 (416) 857-2834
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