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	<title>Valentine Makhouleen — interactive art director &#187; TTC</title>
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	<link>http://new-media.ca</link>
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		<title>Carriage of happiness</title>
		<link>http://new-media.ca/inspiration/carriage-of-happiness/</link>
		<comments>http://new-media.ca/inspiration/carriage-of-happiness/#comments</comments>
		<pubDate>Sun, 16 Oct 2011 12:34:14 +0000</pubDate>
		<dc:creator>Valentine</dc:creator>
				<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[TTC]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.new-media.ca/?p=4336</guid>
		<description><![CDATA[http://www.youtube.com/watch?v=nBSKmUv6Gfg
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			<content:encoded><![CDATA[<p><a href="http://www.youtube.com/watch?v=nBSKmUv6Gfg">http://www.youtube.com/watch?v=nBSKmUv6Gfg</a></p>
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		<title>TTC Riders</title>
		<link>http://new-media.ca/thoughts/ttc-riders/</link>
		<comments>http://new-media.ca/thoughts/ttc-riders/#comments</comments>
		<pubDate>Tue, 31 May 2011 12:40:12 +0000</pubDate>
		<dc:creator>Valentine</dc:creator>
				<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[Public Space]]></category>
		<category><![CDATA[Public Transit]]></category>
		<category><![CDATA[TTC]]></category>
		<category><![CDATA[Urban]]></category>

		<guid isPermaLink="false">http://www.new-media.ca/?p=4051</guid>
		<description><![CDATA[If you live in Toronto, are concerned about public transit and feel like our current city administration is taking us for a ride, this group might be a good fit for you.

Our goal is to build a strong and vibrant transit advocacy group that gives a voice to the interests and concerns of the millions [...]]]></description>
			<content:encoded><![CDATA[<p>If you live in Toronto, are concerned about public transit and feel like our current city administration is taking us for a ride, this group might be a good fit for you.</p>
<p><a href="http://www.ttcriders.ca/"><img class="aligncenter size-full wp-image-4052" title="TTC Riders" src="http://www.new-media.ca/wp-content/uploads/2011/05/TTC-RIDERS-LOGO.png" alt="" width="590" height="131" border="0" /></a></p>
<blockquote><p><strong>Our goal is to build a strong and vibrant transit advocacy group that gives a voice to the interests and concerns of the millions of us who use the TTC.</strong></p>
<p>Are You Concerned about Transit in Toronto? Then Join the Crowd!</p>
<p>Thousands of transit users from across the city want a TTC that works for them.<br />
Now you have chance to be heard and make real changes.<br />
Join us for the founding meeting of TTCriders, Toronto’s new voice for transit riders, and help us reshape how Toronto does transit.</p>
<p>Wednesday June 22nd, 2011<br />
7:00pm – 9:00pm<br />
North York Civic Centre<br />
5100 Yonge Street (at North York Centre Subway station)<br />
Committee Room 3</p></blockquote>
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		<title>TTC Collector – quite possibly the best job in the world</title>
		<link>http://new-media.ca/thoughts/ttc-collector-the-best-job-in-the-world/</link>
		<comments>http://new-media.ca/thoughts/ttc-collector-the-best-job-in-the-world/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 13:36:20 +0000</pubDate>
		<dc:creator>Valentine</dc:creator>
				<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[Critique]]></category>
		<category><![CDATA[TTC]]></category>

		<guid isPermaLink="false">http://www.new-media.ca/?p=2703</guid>
		<description><![CDATA[There&#8217;s a TTC collector at Runnymede St during rush hour who may possibly have the best job in the world.
Solving crosswords with determination and concentration of a Zen master, he leisurely smiles at passersby with astuteness of a lobotomy patient. Is he an undercover agent? Is he staking out a dangerous criminal? What is his [...]]]></description>
			<content:encoded><![CDATA[<p>There&#8217;s a TTC collector at Runnymede St during rush hour who may possibly have the best job in the world.</p>
<p>Solving crosswords with determination and concentration of a Zen master, he leisurely smiles at passersby with astuteness of a lobotomy patient. Is he an undercover agent? Is he staking out a dangerous criminal? What is his purpose? I was curious – will he notice people walking through? Will he check the fare that comes into the cash box? Not likely. The next person walking in threw her fare in the box and the collector kept on going with the crossword. And it wouldn&#8217;t be <a href="http://twitter.com/pradagrrrl/statuses/5839525898">the first time</a>. The volume at the station is low enough for another turnstile to handle, even during rush hour – where is the key to this mystery?</p>
<p style="text-align: center;"><a href="http://new-media.ca/wp-content/uploads/2009/12/ttc_operator_large.jpg" rel="lightbox[2703]"><img title="TTC collector solving crossword puzzles" src="/wp-content/uploads/2009/12/ttc_operator.jpg" alt="TTC collector solving crossword puzzles" width="600" height="274" border="0" /></a></p>
<p>You know what? I am not going to be bitter about it. I don&#8217;t want the poor guy to lose his job or get in trouble – I am going to go with the flow and offer myself as a viable candidate for an incredible opportunity such as this. I&#8217;m just going to come out and say it – dear councilor Adam Giambrone, can I apply for a job at TTC? I will beat <strong>any</strong> collector in a crossword-solving competition, thus proving myself worthy of the best job in the world.</p>
<p>And hey, I will even blog and tweet about it! <a href="http://www.islandreefjob.com/">Island Caretaker</a> will have nothing on me.</p>
<p>Drop me a line!</p>
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		<title>TTC introduces new counterfit measures</title>
		<link>http://new-media.ca/thoughts/ttc-introduces-new-counterfit-measures/</link>
		<comments>http://new-media.ca/thoughts/ttc-introduces-new-counterfit-measures/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 14:52:21 +0000</pubDate>
		<dc:creator>Valentine</dc:creator>
				<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Metropass]]></category>
		<category><![CDATA[Toronto]]></category>
		<category><![CDATA[TTC]]></category>
		<category><![CDATA[Urban]]></category>

		<guid isPermaLink="false">http://www.new-media.ca/?p=1697</guid>
		<description><![CDATA[I know, I know – I am about a week behind on this, but on June 3rd, TTC announced new counterfeit measures to roll out in July. The passes will feature a hologram sticker as well as a one-time use sticker that will invalidate the pass for return once purchased (think credit card activation). The [...]]]></description>
			<content:encoded><![CDATA[<p>I know, I know – I am about a week behind on this, but <a href="http://www3.ttc.ca/News/2009/June/New_look_TTC_passes_designed_to_thwart_counterfeiters.jsp">on June 3rd, TTC announced</a> new counterfeit measures to roll out in July. The passes will feature a hologram sticker as well as a one-time use sticker that will invalidate the pass for return once purchased (think credit card activation). The TTC is a little behind the times – smart cards are obviously the way to go, but will take a while to implement and will mean a costly overhaul of the fare system. On another hand, smart cards would also make a lot of high-paying jobs held by snoozing ticket wardens obsolete – bet the Transit Union would not be too happy about that.</p>
<p>Anyway, here&#8217;s what the pass will look like:</p>
<p><img class="aligncenter size-full wp-image-1700" title="New hideous iteration of the Metropass" src="http://www.new-media.ca/wp-content/uploads/2009/06/20090603-metro03.jpg" alt="New hideous iteration of the Metropass" width="590" height="381" /></p>
<p>Bah! Same crappy design, but with more flare and shine. Has the photographer ever heard of white balance and exposure metering? I am not even going to bother this time.</p>
<p>But wait! There is hope! An interesting excerpt from the article:</p>
<blockquote><p>Later this year the TTC will outline a plan to use art on its passes. Currently, the TTC uses a combination of art and photography when designing passes. The new art will be part of the overall pass design. The TTC will be issuing a request for expressions of interest in August. TTC customers can expect to see new art on Metropasses starting in April 2010.</p></blockquote>
<p><a href="http://twitter.com/adam_giambrone">Adam Giambrone</a>, have you been reading <a href="http://www.new-media.ca/blog/2009/ttc-metropass-redesign/">my rants about the Metropass design</a>? Hmmm? Please don&#8217;t screw this up – there are a lot of talented designers in the city who would love an opportunity to redesign this abdomination. Give me a shout, Adam.</p>
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		<title>TTC part of &#8220;Doors Open Toronto&#8221;</title>
		<link>http://new-media.ca/thoughts/ttc-part-of-doors-open-toronto/</link>
		<comments>http://new-media.ca/thoughts/ttc-part-of-doors-open-toronto/#comments</comments>
		<pubDate>Wed, 20 May 2009 15:23:48 +0000</pubDate>
		<dc:creator>Valentine</dc:creator>
				<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[Industrial Design]]></category>
		<category><![CDATA[Public Space]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Toronto]]></category>
		<category><![CDATA[TTC]]></category>
		<category><![CDATA[Urban]]></category>

		<guid isPermaLink="false">http://www.new-media.ca/?p=1611</guid>
		<description><![CDATA[As part of Doors Open Toronto initiative, on Saturday, May 23rd, TTC is opening doors to its   Greenwood Shop and Eglinton Garage, where they maintain our buses and subway cars from  12:00pm to 5:00pm. Sounds really cool – unfortunately I found out about it way too late and made other weekend plans. [...]]]></description>
			<content:encoded><![CDATA[<p>As part of Doors Open Toronto initiative, on Saturday, May 23rd, <a href="http://www.ttc.ca">TTC</a> is opening doors to its <!-- End Event Date --> <!--Event location Section--> Greenwood Shop and Eglinton Garage, where they maintain our buses and subway cars from<!-- End of Event location Section--> <!-- Event time --> 12:00pm to 5:00pm. Sounds really cool – unfortunately I found out about it way too late and made other weekend plans. But I think you should go! I am going to be checking out a few other Toronto landmarks on Sunday.</p>
<blockquote><p><a href="http://wx.toronto.ca/inter/culture/doorsopen2009.nsf/c6aa5b41200ea1758525720d004c5e96/ecd8abb827299f93852575630047d146?OpenDocument"><strong>Greenwood  Maintenance Shop</strong></a></p>
<p>Greenwood Shop is one of two heavy repair and overhaul facilities for the TTC. It is part of the 31 acre Greenwood Complex which opened in March 1960.The shop covers approx. 190,000 square feet and is the workplace of almost 200 employees. Major vehicle overhaul work and component rebuilds to support the fleet of subway vehicles is done here. The Shop also maintains the TTC fleet of workcars that are used by other TTC Departments in the maintenance of subway track, tunnels and wayside equipment.</p>
<p><em>Visitors will have a behind-the-scenes tour featuring machinery and equipment used in the overhaul and repair of big subway cars and the various work cars used by the TTC.</em></p>
<p><a href="http://wx.toronto.ca/inter/culture/doorsopen2009.nsf/c6aa5b41200ea1758525720d004c5e96/b6bdabb8da7dca2d8525756300499f7c?OpenDocument"><strong>Eglinton Garage</strong></a></p>
<p>Eglinton Garage/Division opened on March 31, 2002 and consists of 121,000 square feet situated on a 15.7 acre site. The garage services a fleet of 250 buses. The facility also features two bus wash racks, 12 indoor repair spaces and an outdoor bus storage area with a unique heating system which allows parked buses to be connected so that their engines are warm and ready to drive during the winter season.</p>
<p><em>A behind the scenes tour of the garage including a ride on a bus through the bus wash.</em></p></blockquote>
<p><em>A ride through a bus wash!</em></p>
<p><a href="http://www.toronto.ca/doorsopen/">More information</a> on Doors Open Toronto and more places to visit.</p>
<p><strong>P.S.</strong> Here&#8217;s a tip, City of Toronto – why not use a free open map API (Google, Yahoo, Microsoft, etc) to place all of the locations on one map and give users an opportunity to print out customized lists instead of putting them all in <a href="http://wx.toronto.ca/inter/culture/doorsopen2009.nsf/BuildingsAll?OpenView">one loooooong list</a>. Even your <a href="http://wx.toronto.ca/inter/culture/doorsopen2009.nsf/DOT_Building_Roster_2009.pdf">downloadable PDF</a> seems to be maintained by an accountant in Excel.</p>
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		<title>TTC Weekday Service Visualization</title>
		<link>http://new-media.ca/inspiration/ttc-weekday-service-visualization/</link>
		<comments>http://new-media.ca/inspiration/ttc-weekday-service-visualization/#comments</comments>
		<pubDate>Thu, 26 Mar 2009 16:05:46 +0000</pubDate>
		<dc:creator>Valentine</dc:creator>
				<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Toronto]]></category>
		<category><![CDATA[TTC]]></category>
		<category><![CDATA[Urban]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.new-media.ca/?p=1117</guid>
		<description><![CDATA[
I recommend watching this video on Vimeo in HD.
Via Bruce Mau
]]></description>
			<content:encoded><![CDATA[<p><object width="600" height="338" data="http://vimeo.com/moogaloop.swf?clip_id=1865789&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" type="application/x-shockwave-flash"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=1865789&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" /></object></p>
<p>I recommend <a href="http://vimeo.com/1865789?pg=embed&amp;sec=">watching this video on Vimeo</a> in HD.</p>
<p>Via <a href="http://bmdesign.tumblr.com/">Bruce Mau</a></p>
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		<title>TTC Metropass strikes gold again!</title>
		<link>http://new-media.ca/thoughts/ttc-metropass-strikes-gold-again/</link>
		<comments>http://new-media.ca/thoughts/ttc-metropass-strikes-gold-again/#comments</comments>
		<pubDate>Tue, 03 Feb 2009 18:54:00 +0000</pubDate>
		<dc:creator>Valentine</dc:creator>
				<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Metropass]]></category>
		<category><![CDATA[Public Space]]></category>
		<category><![CDATA[Toronto]]></category>
		<category><![CDATA[TTC]]></category>
		<category><![CDATA[Urban]]></category>

		<guid isPermaLink="false">http://www.new-media.ca/?p=903</guid>
		<description><![CDATA[Some of you have read about my TTC Metropass redesign project and how passionate I am about the awful pass design. Forward to this week. I purchased the February edition of the pass and, man, did they screw it up again. Here is the pass in question and below is my take on it.
Come on, [...]]]></description>
			<content:encoded><![CDATA[<p>Some of you have read about my <a href="http://www.new-media.ca/blog/2009/ttc-metropass-redesign/">TTC Metropass redesign project</a> and how passionate I am about the awful pass design. Forward to this week. I purchased the February edition of the pass and, man, did they screw it up again. <a href="http://www.new-media.ca/wp-content/uploads/2009/02/ttc_original.jpg" rel="lightbox">Here is the pass in question</a> and below is my take on it.</p>
<p><img class="aligncenter size-full wp-image-906" title="New February pass" src="http://www.new-media.ca/wp-content/uploads/2009/02/ttc_gold.jpg" alt="New February pass" width="600" height="382" />Come on, empty seats – when was the last time you&#8217;ve seen that? How creative. Way to go, Toronto Transit!</p>
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		<title>TTC Metropass redesign</title>
		<link>http://new-media.ca/thoughts/ttc-metropass-redesign/</link>
		<comments>http://new-media.ca/thoughts/ttc-metropass-redesign/#comments</comments>
		<pubDate>Mon, 26 Jan 2009 19:29:02 +0000</pubDate>
		<dc:creator>Valentine</dc:creator>
				<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Metropass]]></category>
		<category><![CDATA[Public Space]]></category>
		<category><![CDATA[Toronto]]></category>
		<category><![CDATA[TTC]]></category>
		<category><![CDATA[Urban]]></category>

		<guid isPermaLink="false">http://www.new-media.ca/?p=827</guid>
		<description><![CDATA[As a daily TTC commuter, I can&#8217;t help but notice the poor design of the 2009 Metropass. Its design has been pretty poor as far back as I remember, but lately it has been getting a lot busier.

When I saw the January Adult pass, it reminded me of everything that is miserable about January in [...]]]></description>
			<content:encoded><![CDATA[<p>As a daily <a href="http://www.ttc.ca">TTC</a> commuter, I can&#8217;t help but notice the poor design of the 2009 Metropass. Its design has been pretty poor as far back as I remember, but lately it has been getting a lot busier.</p>
<p style="text-align: center;"><img class="size-full wp-image-834" title="ttc_metropass_jan09" src="http://www.new-media.ca/wp-content/uploads/2009/01/ttc_metropass_jan09.jpg" alt="TTC Adult Metropass – January 2009" width="600" height="382" /></p>
<p>When I saw the January Adult pass, it reminded me of everything that is miserable about January in Toronto – gray skies, traffic on St. Clair, packed streetcars, unbearable cold and hospital pajamas. This mood is further reinforced by TTC through inconsistent type, bold borders, hideous out-of-place patterns, lack of a balanced grid and inconsistent spelling . You can view a collage of 2006 passes <a href="http://flickr.com/photos/bomb_tea/349828730/">here</a> (Warning: the link might send you into an acid-inspired haze).</p>
<p>My aim was to try and design a pass that is versatile, simple, can carry different messaging and mood with every month, is collectible and says something about Toronto. At the same time, any numbers of security features can be used in combination with the design: die-cuts, clear windows, pearl lamination and embossing. I also looked at information posted on the front of each pass and removed it in case it could easily live on the back of the card.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-852" title="June 2009 Metropass – High Park" src="http://www.new-media.ca/wp-content/uploads/2009/01/ttc_new_mpass_highpark1.jpg" alt="June 2009 Metropass – High Park" width="600" height="382" /></p>
<p style="text-align: left;">TTC has a unique identity that should not be diluted by poor typography, photography and design. Instead of resorting to glum transit photos, which look like they came from a police report, TTC should reach out to local talent for monthly pass inspiration. In my case, I tried to think about what TTC stands for (aside from fare hikes and recent crime) and what the pass gets you. In my series, I looked at 12 unique Toronto areas and highlighted a new one each month. This varied visual approach can extend to monthly illustrations, subway musician profiles, <a href="http://spacing.ca/buttons.htm">station tile art</a>, historical TTC photos, local artists, cuisines, cultures – the possibilities are endless.</p>
<p style="text-align: left;">The current pass design lacks personality – it&#8217;s disappointing, given that TTC is the third most heavily-used urban mass transit system in North America. By no means this is a refined design, but merely a finger pointing in the right direction. Maybe someone at TTC will read this and try to inject some life into the $109 piece of plastic.</p>
<p style="text-align: center;"><a href="http://www.new-media.ca/wp-content/uploads/2009/01/ttc_new_metropass_lg.jpg" rel="lightbox[827]"><img class="size-medium wp-image-835 alignnone" title="Redesigned TTC Adult Metropass" src="http://www.new-media.ca/wp-content/uploads/2009/01/ttc_metropass.jpg" alt="Redesigned TTC Adult Metropass" width="600" height="1209" border="0" /></a></p>
<p>For inspiration I used existing TTC identity elements, TTC signage, maps and for the colour base – a 12-step color wheel. Colors from radically different swatches were applied to back-to-back months – the drivers need to identify one colour per month without confusing it with the last month&#8217;s pass. I used black and white treatment for added readability. As a font I used <a href="http://www.quadrat.com/tsr.html">Toronto Subway</a> (Bold and Regular) – a font based on the lettering originally used for TTC station identification and signage.</p>
<p>You can also <a href="http://www.flickr.com/photos/aprioribox/sets/72157613012130187/">view the Flickr set</a> or <a href="http://digg.com/arts_culture/TTC_Metropass_redesigned">digg this story</a>.</p>
<p><strong>Edit:</strong> My Metropass has been <a href="http://torontoist.com/2009/01/makhouleen_metropass_mockups.php">featured on Torontoist</a>.</p>
<p><strong>Edit:</strong> <a href="http://www.new-media.ca/blog/2009/ttc-introduces-new-counterfit-measures/">There has been an announcement by TTC on new security features with suspiciously similar ideas.</a></p>
<p><span style="color: #999999;"><strong>Note: </strong>Unfortunately, since it’s a bitter, gray Toronto January, the photos of the areas were sourced online. It’s nearly impossible to credit everyone for each piece. The photo for High Park was purchased on <a href="http://www.istockphoto.com">iStock</a>. Once the weather clears up I’d like to transit around and take my own. If you are one of the photographers or have a photo you&#8217;d like to share, feel free to <a href="mailto:luthier@gmail.com">email me</a> or post in the comments below.</span></p>
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