Valentine Makhouleen — interactive art director » Featured

#ttcportraits

Valentine — Wed, 18 Jan 2012 15:14:56 +0000

Twist Image

Valentine — Tue, 20 Dec 2011 17:40:59 +0000

Twist Image wanted to create a living, breathing website that showing its passion and understanding of the ever-changing digital world. So we created a site that constantly pulled and presented new information from across the web, and made personalized user-recommendations based on their location, and previous explorations of the site – all while showcasing the talent and the work of the agency.

Agency: Twist Image
Role: Art Direction
2011

http://twistimage.com

GG Top Reads

Valentine — Mon, 19 Sep 2011 18:01:15 +0000

Canada Council for the Arts wanted to do something big to celebrate the 75th Anniversary of the Governor General’s Literary Awards. So we created a Facebook app that turned the block of photos on a user’s Facebook profile page into a GG-themed bookshelf so they can proudly display their favourite GG-nominated books from the past 75 years.

This initiative has been modified to align with Facebook’s Timeline interface.

Facebook app landing page

Facebook profile bookshelf

Governor General's Literary Awards

75 years of GG winners

Creating a Facebook profile shelf

Agency: Twist Image
Role: Art Direction
2011

https://www.facebook.com/pages/Canada-Council-for-the-Arts/

Aria Ristorante

Valentine — Tue, 16 Aug 2011 19:32:44 +0000

Aria offers genuine Italian fine dining in a contemporary urban setting. “Aria” means “air” in Italian but also references the most Italian of art forms – opera. Both these themes are evident inside Aria which boasts a dramatic 35 foot ceiling and is situated adjacent to the Air Canada Centre and Maple Leaf Square.

Logo by Seung-Jai Paek.

Website.

Online menus and reservations.

Mobile site.

Role: Programming, Design
Art Director: Seung-Jai Paek
2011

http://ariaristorante.ca

Green Earth Facts

Valentine — Wed, 20 Jul 2011 21:07:10 +0000

Green Earth Facts aggregates incredible facts about our planet in an attempt to bring awareness to what makes Earth an incredible place to live and protect. We bring you the most fascinating stories on plant life, animal diversity, oceans, land, weather phenomena and our universe.

Logo

Mobile splash screen.

Mobile site.

Role: Art Direction, Programming, Copywriting, Photography
2009

http://greenearthfacts.com

Edy Roy

Valentine — Mon, 20 Jun 2011 18:48:22 +0000

The Edy Roy Gallery exhibits art work of superior quality. They carefully select work from and represent professional artists who take exceptional pride in the originality of their art.

Landing page.

"Pomegranate Seeds" by Catherine Vamvakas Lay.

Gallery.

Artist showcase.

Role: Art Direction, Programming
2011

http://edyroygallery.com

Hand Spun Films

Valentine — Wed, 30 Mar 2011 00:57:49 +0000

Jason Hoffman of Hand Spun Films is a videographer with a passion for capturing reality as art. His camera is a 16mm Bolex H16 his grand grandfather purchased in 1958 for a cruise around the world.

Logo for Hand Spun Films.

Website

Online wedding video gallery.

Mobile site.

Role: Art Direction, Programming
Logo Animation: Anik Rosenblum, Dancing Line Productions
2011

http://handspunfilms.com

Transit Fail

Valentine — Tue, 29 Mar 2011 16:08:58 +0000

Let’s admit – we all have issues with others riding the rocket. Whether it’s backpacks shoved in our face, pole huggers – riders that seem to aspire to a career in stripping, or door blockers – those that choose to block the nearest exit regardless of available space in the subway car. It’s doubtful that TTC or Rob Ford will ever do anything to address these annoying habits. I decided to take matters into my own hands and designed a set of stickers that can be used to passively-aggressively point out these shortcomings and hopefully eradicate them by means of social ridicule.

For now, I’ve put together a set based on a recent poll by blogTO aimed to identify some of the top annoyances on the TTC.

All stickers are designed to be used with standard 2″x4″ Avery sticker sheets available at your neighborhood office supply retailer. With a help of a standard inkjet or laser printer you can easily print a set of your own and start policing your daily route. Simply apply a sticker to whoever bothers you – preferably somewhere that will let others know about that rider’s shortcomings for the longest amount of time possible. My hope is that they will notice this sticker when reaching their final destination, feel like complete tools and will think twice about doing it again.

Surely someone will get pissed off and direct their rage at you or whoever designed the sticker (i.e me). I do not encourage you to engage in conflict with them as it might result in a heated exchange or a fight. I also don’t encourage applying them to any TTC property as that may result in a vandalism charge. You should also use common sense to avoid personal property damage in applying them and I will not take any responsibility for any issues that might arise for you by using them.

#transitfail

At the end of the day, taking public transit requires a certain unspoken protocol that a lot of riders seem to ignore and need to be singled out for. Only then, I believe, we have a chance at a more pleasant transit experience. With ongoing cuts to service and increasing population these problems are bound to get worse.

I encourage you to submit your own annoyances in the comments below – perhaps I, or other riders more proficient in computer use and design can enhance this basic set. I am releasing all sets as open source under a Creative Commons Attribution License. This means that they can be reproduced in unlimited quantities without fear of violating copyright laws. Feel free to post links to your own sets in this thread, on your Facebook page or your blog.

Download PDF (3.3 MB)

Download Source Files & Standalone Labels (3.7 MB)

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License. Alte Haas Grotesk is a free font by Yann Le Coroller.

Canadian Ape Alliance

Valentine — Mon, 22 Nov 2010 14:23:31 +0000

Canadian Ape Alliance is a non-profit organization dedicated to developing conservation strategies for great apes. The Canadian Ape Alliance was established by Dr. Kerry Bowman and his colleagues to coordinate and increase efforts in raising awareness of the imminent threats to the great apes, develop conservation strategies, and raise funds.

I have been designing the Canadian Ape Alliance traditional, interactive, marketing and identity materials on a volunteer basis.

Canadian Ape Alliance Logo.

Homepage.

Our projects.

Event poster.

Logo and business card.

Email header.

Role: Art Direction, Illustration, Programming, Volunteer
2008 – ongoing

http://www.great-apes.com

Support Programs Directory

Valentine — Sat, 06 Nov 2010 23:14:15 +0000

Children & Youth Support Programs Directory is a resource for program coordinators, parents and volunteers who are seeking information on learning programs, such as homework clubs and reading programs for children and youth living in Toronto.

If you are a program coordinator would like to add your agency’s program to the Directory, you can apply for access to maintain unlimited listings of learning programs.

Role: Art Direction, Programming
2010 – Ongoing

http://learningprograms.ca