The Experiment

I realize that I’m essentialy reposting a Photoshop ad, but it’s still pretty cool work.

Greenpeace Design Awards

Sounds pretty interesting, I might enter.

The brief is to design a poster that delivers the message ‘Be a Part of the Action’ – this does not necessarily have to be expressed in words. The poster could bear witness to catastrophic environmental damage and in doing so, cause outrage. Alternatively the poster could actively encourage peaceful protest to expose an environmental problem.

Greenpeace Design Awards

Consumers value commitment to social purpose

New findings from this year’s goodpurpose™ global study of consumer attitudes reveal that nearly seven in 10 (68%) consumers would remain loyal to a brand during a recession if it supports a good cause, and 71% say that when they think about the economic downturn, they have either given the same or more time and money to good causes. The study was released today by goodpurpose™, a consultancy at Edelman dedicated to connecting brands and companies with consumers around a powerful, involving social purpose idea for mutual benefit.

Read the rest of the article

Via Bruce Mau

Diversity of Species in the Rainforest

Today I came across a compelling and beautiful ad for OroVerde. These scary logging machines are very much real. While close to 135,000 square miles of logged forest are regrowing, the threat of multiple specie loss still looms.

“The destruction of the rainforest comes in many shapes. And there are all kinds of animal and plant species which suffer as a result. Every hour three different types of animal and plant life are made extinct. Help us to save the rainforest: www.oroverde.de.”

Via Osocio

WWF Canada: Bigger problem

A beatiful spot shot by Woods + Low and DraftFCB of Toronto highlighting the story behind “green” products that end up on our store shelves.