Fantastic bus shelter ad

A bus shelter ad for TV showing of Marie Antoinette in Auckland, New Zealand.
Not sure who is behind it, but it’s brilliant.

80s and 90s TV commercials

Not much has changed in the world of TV advertising. Close your eyes for a moment while watching this compilation – sounds a lot like TV in 2009, doesn’t it?

More videos in the Commercial Vault on YouTube

Via Triblle Agency

Scrabble – 60th birthday

On December 18^th, 2009, Scrabble celebrated it’s 60^th birthday. Ogilvy Paris came up with these fun ads to celebrate and broaden the appeal of the game. And they got it right – every time we play at home, we giggle at stories that could be written using words on the board. 

Magazine ad pages decline almost 26% in first quarter

Magazine advertising pages fell almost 26 percent in the first quarter, according to Publishers Information Bureau data released late Tuesday, signaling a difficult beginning to what is expected to be a dismal advertising year.

Only 15 magazines tracked by the bureau had more ad pages this quarter than they did in the period a year ago. Those included the National Journal, up 42.1 percent to 185 pages, and Fitness, up 28 percent to 199 pages.

Read the rest on NYT

Driven to Pollute

Canadian Cancer Society is running a campaign that encourages smokers to quit and have a chance of winning a Chevrolet Malibu Hybrid. This campaign really gets to me – my chest gets all tense after looking at these posters in the subway.

Granted, hybrids have comparably lower emissions, but they are not emission-free. Metropolitan air pollution significantly raises the risk of dying from lung cancer, and is just as dangerous as living with a smoker, a study of a half-million people found. If you are running a campaign that revolves around lung cancer, smoking and air quality, and you need a high value prize, do not give away a car. That’s like giving away a wine cooler in a Quit Drinking contest.

I do not, ever, want to see lungs to be compared to a car engine. Together, lungs contain approximately 1500 miles (2,400 km) of airways and 300 to 500 million alveoli, having a total surface area of about 70 m² (Wiki). Compared to a questionable “cleanliness” of a Hybrid engine? Don’t think so.

Way to encourage a healthy, clean lifestyle, CCC. How about bicycles, eco-trips to the mountains, gift certificates or just money?

http://www.driventoquit.ca