Princess Nicotine

Canadian Internet usage surpasses TV

An interesting piece of research came out this morning about habits of Canadian media users:

The average Canadian now spends more time on the Internet than watching television, according to a new survey from Ipsos Reid, a shift in digital habits that reflects the increasing prevalence of computers in our lives.

The findings in this study reinforce my previous calls for investment in better Internet access for Canadian users. Not only that, but this study really brings to light the inequality in traditional vs. digital media spending on behalf of advertisers and marketers. I don’t believe that traditional media is dead. However, this new data should pave the way for better and fair funding of commercial and non-profit initiatives online.

Canadians now spend more than 18 hours a week online, compared to just under 17 hours watching television.

Although those aged 55 and over were still more likely to spend a longer time watching TV than younger generations, Canadians as a whole were spending more time online for the first time, Ipsos said.

Read the rest of the article in the Globe and Mail

Fly marketing

What a brilliant idea.

To promote their exhibition stand at the Franfurt Book Fair, Eichborn the publisher with the fly prepared 200 flies with an ultra light banner. The banner was attached with natural wax. After a short time the banner dropped off by itself. And the flies were not harmed.

Brilliant ad placement

As seen on Green Earth Facts

New media diet suggestion

WIRED put together an illustrated suggestion on how to spend your 9 hours of daily media intake (an average American media consumption number). As a snapshot of daily 9 hour media consumption it’s a pretty sad prospect. Spending this much time glued to a screen when not working or interacting with other human beings in real life is not all that appealing when I think about it.

Practicing good nutrition keeps your mind sharp, your body fit, and your life long. The same could be said for consuming media. (Seriously, knowledge is power.) When you add it all up, the average American spends roughly nine hours a day glued to some kind of screen, and like your diet, quality is as important as quantity. Here are Wired’s suggested servings for optimal media health.

Source: WIRED