Valentine Makhouleen
Tag Archives: Advertising
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Princess Nicotine
Canadian Internet usage surpasses TV

An interesting piece of research came out this morning about habits of Canadian media users: The average Canadian now spends more time on the Internet than watching television, according to a new survey from Ipsos Reid, a shift in digital habits that reflects the increasing prevalence of computers in our lives. The findings in this […]

Fly marketing

What a brilliant idea. To promote their exhibition stand at the Franfurt Book Fair, Eichborn the publisher with the fly prepared 200 flies with an ultra light banner. The banner was attached with natural wax. After a short time the banner dropped off by itself. And the flies were not harmed.

IAB releases interactive mobile ad guide

IAB (Interactive Advertising Bureau) released a simple guide to interactive mobile marketing. It can serve as a base for a very simple introduction for first-time mobile advertisers. Some compelling stats that highlight importance of interactive mobile marketing are mentioned (most are based on marketplace): Mobile phone penetration is upwards of 4 out of 5 […]

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